Illustrative engagements

Case 01

A b2b grocery wholesaler for restaurants business in Singapore

Challenge

Zero B2B relevance; no Singapore presence, no ingredient supply, no wholesale infrastructure — a hawker operator searching for a provisioner would find nothing actionable here

Approach

We anchored the brand on its actual wedge — Strait Provisioning is the only Singapore wholesaler built specifically for hawker-scale operators — daily pre-dawn drops of wet-market-grade produce, WhatsApp ordering with no app or portal required, transparent pricing, and 7–30 day credit terms that treat a hawker stall like the real business it is. — and stripped the visual language back to one bold idea per screen.

Outcome

Distinct positioning, clearer enquiries from the right buyer profile, faster sales conversations.

Case 02

An SME aiming for the singapore hawker centre f&b operators segment

Challenge

The brief had a clear vision but the existing site didn't support it — too much copy, no real hierarchy, mobile felt like an afterthought.

Approach

We rebuilt with restraint: one hero idea, three sections, an honest FAQ, and a 24-hour response promise on the contact path.

Outcome

Faster load times, higher mobile engagement, and an enquiry rate that actually correlates with the target segment.

Case 03

A boutique operator in b2b grocery wholesaler for restaurants with a wholesale ambition

Challenge

Hard to communicate B2B credibility on a site originally designed for end consumers — pricing, terms, and capacity were buried.

Approach

We separated the consumer-facing front-of-house from the B2B services page, gave wholesale buyers their own clear pathway with concrete numbers (MOQ, lead time, pricing bands), and made the FAQ answer their actual objections.

Outcome

Wholesale enquiries became qualified by default — fewer tyre-kickers, faster contract close.