Case 01
Single-operator char kway teow stall, Chomp Chomp Food Centre
Challenge
His wet-market supplier's delivery timing slipped from 6 AM to 8 AM over six months, forcing him to open late three days a week and lose the breakfast crowd. Cash-on-delivery every morning also tied up working capital he needed for weekend ingredient stockpiling.
Approach
We locked in a 5:45 AM drop window, gave him 14-day credit from his first regular order, and set up a WhatsApp template so he could reorder his core SKUs — lap cheong, cockles, chye sim, lard — in under 30 seconds each night.
Outcome
Stall opened on time every day for eight consecutive weeks. He reinvested the freed-up cash into a second wok and now runs a lunch assistant three days a week. Monthly ingredient spend rose 12% because he could finally afford to stock premium prawns without worrying about daily cash flow.
Case 02
Husband-and-wife fish soup team, Maxwell Food Centre
Challenge
Their previous wholesaler required a SGD 250 minimum order and charged a SGD 15 surcharge on weekend drops. As a two-person operation selling 60–80 bowls a day, they couldn't hit the minimum without over-ordering and watching produce spoil by midweek.
Approach
We set their free-delivery threshold at SGD 100 — exactly where their daily order naturally landed — and included weekend drops at no extra charge. They WhatsApp their order every night at 11 PM and we source their ikan kurau and vegetables the same morning.
Outcome
Food waste dropped to near zero because they order only what they'll use that day. Weekend revenue jumped 18% because they no longer ration stock to avoid the surcharge. They've referred two other Maxwell stalls to us in the past three months.
Case 03
Three-stall chicken rice operator, Toa Payoh, Ang Mo Kio, and Bedok
Challenge
Managing ingredient orders across three locations meant three separate supplier invoices, three delivery windows, and three sets of cash payments each morning. Reconciling accounts took his son four hours every Sunday, and delivery mistiming at one stall would cascade into prep delays across all three.
Approach
We consolidated all three stalls onto a single Multi-Stall Account with one invoice, staggered drops (Toa Payoh 5:30 AM, Ang Mo Kio 5:50 AM, Bedok 6:10 AM), and 30-day payment terms. His son now tracks everything in a single WhatsApp thread and pays once a month via bank transfer.
Outcome
Sunday reconciliation time fell to under an hour. The operator negotiated volume pricing on chicken and rice after three months of consistent ordering, saving SGD 320 per month across all stalls. He's now testing a fourth location in Jurong and plans to onboard it to the same account structure.