About us
The story behind Strait Provisioning
Strait Provisioning is the only Singapore wholesaler built specifically for hawker-scale operators — daily pre-dawn drops of wet-market-grade produce, WhatsApp ordering with no app or portal required, transparent pricing, and 7–30 day credit terms that treat a hawker stall like the real business it is.
Strait Provisioning was founded to take on one stubborn problem in b2b grocery wholesaler for restaurants — Strait Provisioning is the only Singapore wholesaler built specifically for hawker-scale operators — daily pre-dawn drops of wet-market-grade produce, WhatsApp ordering with no app or portal required, transparent pricing, and 7–30 day credit terms that treat a hawker stall like the real business it is.
Warm-direct with operational precision — the voice of a trusted kopitiam supplier who knows your stall by name but also texts you the week's pork belly price before you ask. Short sentences. Specific numbers (delivery by 6 AM, orders via WhatsApp, free delivery above SGD 100, 14-day credit from day one). No corporate mission statements, no 'passionately committed' boilerplate. Cadence: punchy headlines, one-breath benefit statements, and social proof anchored in hawker-centre names and dishes — not testimonial headshots in suits. Fold in the government modernisation signal by framing Strait Provisioning as the supply-chain upgrade that lets hawkers stay hawkers — not a tech disruption that replaces them. We're based in Singapore, serving singapore hawker centre f&b operators, and we treat every brief as a working relationship — not a transaction. The work shows up on time, with the same person you spoke to on the first call.
Honest
We tell you what we can and cannot do, before the contract — not after.
Local
Singapore-based, en-SG, PDPA-clean, and operating in your timezone.
Specific
We work in b2b grocery wholesaler for restaurants — we don't try to be everything to everyone.