About us
The Story Behind Strait Provisioning
Strait Provisioning is the only Singapore wholesaler built specifically for hawker-scale operators — daily pre-dawn drops of wet-market-grade produce, WhatsApp ordering with no app or portal required, transparent pricing, and 7–30 day credit terms that treat a hawker stall like the real business it is.
Strait Provisioning started in 2024 when our founder, a former Tiong Bahru Market vegetable trader, watched three of his best hawker customers close their stalls in the same month — not because their food wasn't good, but because their supply chains couldn't keep pace with rising costs and tighter margins.
He knew the wet market model — daily freshness, personal relationships, flexible credit — worked, but the 4 AM walk and cash-on-the-spot grind didn't scale for operators juggling prep, cooking, and cleanup alone. So he built what didn't exist: a wholesaler that delivers wet-market-grade produce to your stall before you open, accepts WhatsApp orders like a kopitiam uncle, and extends 14-day credit from your first order.
Today we serve over 40 hawker centres across Singapore, running daily Pasir Panjang sourcing runs and pre-dawn drops six days a week. We're not trying to automate hawkers out of existence — we're here so your stall stays yours.
“I watched good hawkers close because their supply chains failed them, not because their char kway teow wasn't selling. We fix the supply chain so you can cook.”
Freshness First
Every vegetable, cut of meat, and morning catch is sourced the same day we deliver it — wet-market standards, warehouse reliability.
Hawker-Sized
Our SKUs and pack sizes are calibrated for single-wok stalls, not central kitchens — no waste, no excess, no corporate minimums.
Credit Built In
We extend 14-day payment terms from your first order because we know cash flow is tight and trust takes time to earn.
No-Portal Simple
WhatsApp your order before midnight and we'll drop it by 6 AM — no app download, no login, no fuss.